The Role of Communication in Change

We all know that communication plays a vital role in effecting change. But why is this? Research undertaken in the USA (Wilson & Gilbert 2005) provides some insight. People are generally competent at telling whether a future event will be pleasant or unpleasant. But how accurate are we in predicting how happy or unhappy we might be? The research sought to establish how good we are in predicting the intensity of our emotional response to future events. For example, we may look forward to going